tailieunhanh - Think Like Your Customer

Tham khảo sách 'think like your customer', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | This document was created by an unregistered ChmMagic please go to http to register it. Thanks. Team LiB .Think Like Your Customer A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy by Bill Stinnett ISBN 0071441883 McGraw-Hill 2005 261 pages In this text Fortune 500 consultant offers sales and marketing professionals a powerful framework for understanding the inner workings of a business and using that information to develop a strategy for influencing how and why the customer buys. Table of Contents Think Like Your Customer A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy Introduction Part I - Why Customers Buy Chapter 1 -What Customers Think About Chapter 2 - What Customers Really Want Chapter 3 - How Customers Perceive Value and Risk Chapter 4 - The Cause and Effect of Business Value Chapter 5 - The Value of Customer Relationships Part II - How Customers Buy Chapter 6 - The Sales Process Redefined Chapter 7 - Anatomy of a Buying Decision Chapter 8 - Reverse-Engineering the Buying Process Chapter 9 - Elevating the Buying Process Chapter 10 - Accelerating the Buying Process Notes Index List of Figures Team LiB NEXT k This document was created by an unregistered ChmMagic please go to http to register it. Thanks. Team LiB PREVIOUS NEXT k Back Cover In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring highly profitable customer relationships. This book arms you with the strategies and tools you need to Identify your customer s most important business goals and objectives Tie your product and services solutions to the achievement of your client s goals Understand how executives think and how they make buying decisions Maximize profitability and accelerate your customer s buying process About the Author