tailieunhanh - trump strategies for real estate billionaire lessons for the small investor phần trump strategies for real estate billionaire lessons for the small investor phần 4

anh đơn thương độc mã tạo ra thị trường cho khu dân cư sang trọng cao cấp ở thành phố New York. Ông tiếp tục với một chuỗi những thành công và vào năm 2003, 9 trong số 10 căn hộ bán cao nhất trong tòa nhà Trump-căn hộ được bán với giá hàng triệu đô la mỗi. Điều gì có thể | TRUMP STRATEGIES FOR REAL ESTATE the lobby entrance to create soaring ceiling heights and adorned the floors and ceilings with matching marble slabs from one of the finest quarries in Italy. The heating and cooling equipment and the electrical and plumbing systems were upgraded to those found in new construction. The old elevators were replaced with new cabs and controls that were state of the art. Third Trump had the electrical system reconfigured to take advantage of two separate power grids each coming from separate substations. This was used as another exclusive selling point a breakdown of one substation would not blackout the building. For financial firms on Wall Street this is a key benefit. Fourth Trump applied for and received tax abatements that were available for owners of downtown property willing to undertake renovations. Some of the tax savings could benefit the tenants directly thus reducing the cost of occupancy. He also was able to convince Con Edison to supply power to the building at a substantial rate reduction which he could pass on to tenants. These exclusive bene-fits not offered by other buildings in the area were incorporated into the marketing campaign. The result was a high rate of occupancy at rental rates much higher per square foot than competitive buildings in the area. Principle 2 Don t Be Misled by the Aura of Legitimacy The aura of legitimacy traps all who are unaware of the danger it creates. It is the tendency of people to believe things they see in print or spoken by the media or some other apparently authoritative source. It is insidious and influential in affecting the decision making of all people under its spell. Here are some examples of how it works 56 Principles of Negotiation A document to be reviewed and signed bears the notation Standard Form of Contract of Sale or Standard Form of Lease or similar language. This is intended to convey an aura of legitimacy and dissuade buyers or tenants from negotiating terms. But the