tailieunhanh - Reliance Life Insurance: Transforming distribution to bring security within reach

Graphical techniques reveal that there is a strong correlation between turnover rates and the firm’s decision not to offer health insurance, and this pattern holds both in the aggregate (Figure 4) and when firm size is controlled for (Figure 5). In each figure, the average turnover rate is measured on the horizontal axis and the proportion of firms not offering health insurance is measured on the vertical axis. Figure 5 shows that even among firms of a given size interval, there is still a significant and positive relationship between turnover rates and firms’ decision not to offer health insurance. We have hypothesized that expected health costs. | Smarter Planet Leadership Series ilH MH-OI 8855 Reliance Life Insurance Transforming distribution to bring security within reach C. Mohan Chief Technology Officer Reliance Life Insurance Company Limited It s been about a decade since India privatized its life insurance market. And sometime during that span of time Mumbai resident C. Mohan took out a life insurance policy. So did some 60 million of his countrymen. While their stories vary the acquisition of life insurance touched and perhaps changed each of their lives in a positive way. By reducing the financial risks to their families they secured more control over their future and gained more peace of mind in the process. That s certainly true of C. Mohan. But his story has an even more far-reaching impact one with the potential to change millions of lives. For in addition to being a life insurance policyholder Mohan is also the Chief Technology Officer of Reliance Life Insurance one of the fastest-growing providers in the market. Mohan came to Reliance from outside the insurance business giving him an outsider s perspective and with it a fresh eye for spotting opportunities to change the business. Ultimately it was his own firsthand experience in buying life insurance that gave him the idea for a new way of selling it in the Indian market. Leadership Spotlight When C. Mohan took on the job of CTO for a small entrant into India s newly privatized life insurance market he brought with him a transformative vision on selling life insurance to the masses. On the strength of that vision Reliance is on a fast path to market leadership. How Reliance Life Insurance got smarter Reliance launched a comprehensive self-service portal solution called Lifeline which has lowered operational costs by 30 while making the customer experience more streamlined and transparent. More importantly the solution enabled Reliance to evolve its business model in a way that positioned it for a broader base of market growth than its .

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