tailieunhanh - Agricultural Research & Extension Network

Abstract This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. .