tailieunhanh - Chapter 12: Economics, Global, and Other Issues in Electronic Commerce

Describe the impacts and industry structure on intermediation. Evaluate the issues involved in global electronic commerce. | Chapter 12 Economics, Global, and Other Issues in Electronic Commerce Learning Objectives Identify the major impacts of Web-based economics Describe the major components of Web-based economics Analyze the impact of online markets on competition Describe the impacts and industry structure on intermediation Describe the role and impact of virtual communities Evaluate the issues involved in global electronic commerce Analyze the impact of EC on small businesses Understand the research opportunities in EC Describe the factors that will determine the future of EC Marketplace Vs. Marketspace Markets have three main functions Matching buyers and sellers Facilitating the exchange of information, goods, services and payments Providing an institutional infrastructure Electronic Marketplaces = Marketspaces Increase effectiveness Lower distribution costs ‘Friction-free’ markets Marketplace Vs. Marketspace (cont.) Regular and EC economics are completely different EC involves gathering, . | Chapter 12 Economics, Global, and Other Issues in Electronic Commerce Learning Objectives Identify the major impacts of Web-based economics Describe the major components of Web-based economics Analyze the impact of online markets on competition Describe the impacts and industry structure on intermediation Describe the role and impact of virtual communities Evaluate the issues involved in global electronic commerce Analyze the impact of EC on small businesses Understand the research opportunities in EC Describe the factors that will determine the future of EC Marketplace Vs. Marketspace Markets have three main functions Matching buyers and sellers Facilitating the exchange of information, goods, services and payments Providing an institutional infrastructure Electronic Marketplaces = Marketspaces Increase effectiveness Lower distribution costs ‘Friction-free’ markets Marketplace Vs. Marketspace (cont.) Regular and EC economics are completely different EC involves gathering, selecting, synthesizing, and distributing information Economics of EC starts with supply and demand, and ends with pricing and competition The Components of Digital (Virtual) Economics Digital Products Information and entertainment products that are digitized : Paper-based documents : books, newspapers, magazines journals, newsletters Product information : product specifications, catalogs, user manuals Graphics : photographs, postcards, calendars, maps, posters, x-rays Audio : music recordings, speeches, lectures, industrial voices Software : programs, games, development tools Symbols, tokens and concepts : Tickets and reservations : airlines, hotels, concerts, sport events, transportation Financial instruments : checks, electronic currencies, credit cards, securities Processes and services : Government services : forms, benefits, and welfare payments, licenses Electronic messaging : letters, faxes, telephone calls Business value creation processes : ordering, bookkeeping, .