tailieunhanh - THE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE: MOBILE OUTLOOK 2011

The decline in the economy, particularly in the second half of 2008, likely contributed to smaller gains in participants relative to previous years and a number of programs reported losses in the total number of participants. Perhaps surprisingly, nonresidential participant growth was on par with 2007; while the reason for this increase is unclear, one possible explanation could be heightened interest in renewable energy issues in an election year in which renewables and climate change were a focus. It is also possible that some programs placed greater emphasis on attracting commercial customers to make up for residential customer losses, as. | Mobile Marketer A Classic Guide January 2011 495 THE NEWS LEADER IN MOBILE MARKETING. MEDIAAND COMMERCE Mobile Outlook CONTENTS PAGE PAGE 3 EDITOR S NOTE Mobile steamroller transforms content commerce and marketing By Mickey Alam Khan 27 Gaming moves from dedicated devices to mobile phones tablets By Dan Butcher 6 Traditional ad networks will clamor to join mobile ecoystem By Giselle Tsirulnik 28 Legal analysis Governing by putting a square peg a round hole By Andy Lustigman 8 Mobile ad spend to increase noticeably By Giselle Tsirulnik 31 Differentiation will be more of a challenge for OEMs By Dan Butcher 11 Mobile tops agenncy priorities to meet client needs By Dan Butcher 32 Having a cross-platform mobile strategy tops publisher to-do list By Rimma Kats 14 Associations look to support mobile marketers By Dan Butcher 34 SMS calls to action will be all over traditional media By Giselle Tsirulnik 16 Majority of consumers to make use of mobile banking in 2011 By Rimma Kats 36 Artists rely on mobile to make live music events more engaging By Rimma Kats 17 Verizon getting the iPhone will affect all carriers in 2011 By Dan Butcher 38 Top mobile stats to remember in 2011 By Giselle Tsirulnik 19 Anytime anywhere easy shopping to be commonplace By Giselle Tsirulnik 40 Mobile SEM to become key aspect of all multichannel efforts By Giselle Tsirulnik 21 Brands advertising mobile content will have advantage By Rimma Kats 42 Mobile social networking location location location By Giselle Tsirulnik 23 Brands will develop deeper relationships via mobile databases CRM By Rimma Kats 44 Mobile technology to augment what consumers do instore By Rimma Kats 25 Email is all about contextual relevance for mobile consumers By Dan Butcher 46 Expect testing of mobile TV video monetization models By Rimma Kats Mickey Alam Khan Editor in Chief mickey@ Dan Butcher Associate Editor dan@ Jodie Solomon Director Ad Sales ads@ .

crossorigin="anonymous">
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.