tailieunhanh - Management-Lecture 5 Strategies and Management Functions

Discuss the components of strategy, types of strategic alternative, and the distinctions between strategy formulation and implementation •Describe how to use SWOT analysis in formulating strategy. •Identify and describe alternative approaches to business-level strategy formulation. •Describe how business-level strategies are implemented. •Identify and describe alternative approaches to corporate-level strategy. •Describe how corporate-level strategies are implemented. | Management oncepts and applications d AUSTRALASIAN EDITION WILEY LECTURE TOPIC 5 Strategies and Management Functions Davidson I Simon I Woods I Griffin Learning Objectives Discuss the components of strategy types of strategic alternative and the distinctions between strategy formulation and implementation Describe how to use SWOT analysis in formulating strategy. Identify and describe alternative approaches to businesslevel strategy formulation. Describe how business-level strategies are implemented. Identify and describe alternative approaches to corporatelevel strategy. Describe how corporate-level strategies are implemented. John Wiley Sons Australia What is strategy How do we get there Strategy Where do we want to go Intended direction Where are we now Current situation John Wiley Sons .