tailieunhanh - Startup

Chapter 1 | Setting the Stage Another great example of buy-in and resonance can be seen in San Francisco with Blue Bottle Coffee Company. It is an immensely popular coffee business, in an already crowded market. Even with Starbucks and numerous other options available in the marketplace, the 30-minute line of devoted coffee drinkers queued up every morning stands as a literal testament to the resonance the company created. Where did this resonance come from? A high-quality product, delivered in a way that people want. “It's really about an appreciation for unnecessary beauty,” founder James Freeman says, “and a willingness. | STARTUP AN INSIDER S GUIDE TO LAUNCHING AND RUNNING A BUSINESS Unleash the entrepreneur inside you BY Anrocc KEVIN READY Apress For your convenience Apress has placed some of the front matter material after the index. Please use the Bookmarks and Conlenls at a Glance links to access them. Apress Contents About the Preface .vii Chapter 1 Setting the St Chapter 2 Core Chapter 3 Chapter 4 Building a Chapter 5 Communication Chapter 6 Strategic Chapter 7 Exiting Your Business .163 Index .

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