tailieunhanh - Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_9

Ấn bản thứ hai này kỹ lưỡng xem xét lại quan hệ trực tuyến công cộng cho thấy độc giả làm thế nào để sử dụng phương tiện này có hiệu lực và energizing thông minh và hiệu quả. David Phillips khám phá sự phát triển của các phương tiện truyền thông xã hội các trang web như Facebook, MySpace, Bebo, Flickr, vv, và các môi trường ảo, cộng đồng ảo, các trang web chia sẻ thông tin và blog. PR phải khám phá những công nghệ mới và cách suy nghĩ mới có thể giúp họ có được tin. | Appendix 14 . Main headings. These should be in capital letters. . Sub-headings. In lower case and emboldened. . Names. The names of individuals who raise matters should be recorded. . Action to be taken. Where any action is required the appropriate person s initials should be recorded in the right-hand column. 4. Any other business Any item of business that the Chair or a member wishes to raise but has not previously notified. 5. Date of next meeting The date time and venue for the next meeting. NB If a new committee has been set up and is meeting for the first time all minutes should be numbered sequentially from 1 otherwise numbering is continued from the last minute. This can be very important for future reference. Refer to any specific house style in use. 141 Appendix 15 Contingency Planning for a Crisis Before the crisis 1. Identify - look at possible situations. 2. Plan - make simple contingency plans to cover different situations. They should include the crisis team who are they team leader and media spokespersons procedures for handling the media generally facilities available accommodation communications background information contact telephone numbers for key personnel. Backing Ensure all plans are agreed accepted and fully supported at the highest level. Copies of plans should be held by all concerned. Check and update plans at regular intervals. 142 Appendix 15 Practice Remember - practice makes perfect Hold regular practices. Involve the emergency services. Hold mock press briefings and conferences to familiarize and train media spokespersons. Ensure next-of-kin procedures are known. During the crisis When it happens Assemble team quickly - use the call-out system. Set up communications - activate all communications systems. Establish crisis centre - assemble key personnel. Organize staffing rosters. Press and Media packs - assemble background information. Press conference - prepare a separate room if possible. Log Diary - start an .