tailieunhanh - GIS and Evidence-Based Policy Making - Chapter 3

Geodemographics là một lĩnh vực sử dụng Để xác định thời hạn năm ngày càng quan trọng Đó Liên quan đến việc nghiên cứu của các phân loại của người tiêu dùng Theo Để các loại hình khu dân cư nào Họ Live. Việc thực hành đi tiên phong trong WS đầu những năm 1970 để hỗ trợ Chính phủ với việc xác định các nội thành Các cộng đồng khác nhau cho các can thiệp chính sách nào phù hợp Were (1975 Webber, Webber và Craig, 1978). Kể từ đầu những năm 1980, ứng dụng ĐÃ sau đó lan rộng đến các tổ chức thương. | 3_ Geodemographics Richard Webber CONTENTS Origins of Geodemographics The Classification of Residential Applications of Neighborhood Classification Methods of Accessing Geodemographic Relation between Suppliers and Internationalization of Limitations of Geodemographic Geodemographics and Neighborhood Classification Systems in Using Multilevel Geography to Improve Discrimination in the United Kingdom . 65 References . 68 Context Geodemographics is a term used to define an increasingly important field of research that involves the classification of consumers according to the type of residential area in which they live. The practice was pioneered in the early 1970s to assist governments with the identification of inner-city communities for which different policy interventions were appropriate Webber 1975 Webber and Craig 1978 . Since the early 1980s the application has subsequently spread to commercial organizations who have sought to tailor their investments in facilities and in communications to the specific interests of the local communities that they service Weiss 1988 Sleight 2004 . Today most of the large consumer-facing international brands use geodemographic classification to improve their business 2007 by Taylor Francis Group LLC. performance in applications such as retail-site location the setting of local sales targets the distribution of promotional material customer relationship management and risk management. As governments seek to adopt proven techniques from the private sector recent years have witnessed a renewed interest in the application of geodemographic classifications in sectors such as policing health and education and areas of public sector service provision which absorb high levels of funding but for which responsibility is .