tailieunhanh - Leander Kahney's Inside Steve's Brain_4

Tham khảo tài liệu 'leander kahney's inside steve's brain_4', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | process. A Penchant for Prototyping Jonathan Ive and his wife Heather live with their young twins in a house near the top of Twin Peaks overlooking San Francisco. The house is described as unostentatious but Ive drives a James Bond car a 200 000 Aston Martin. Ive originally wanted to design cars. He took a course at London s Central Saint Martins Art School but found the other students too weird. They were making vroom vroom noises as they did their drawings he enrolled in a product design course at Newcastle Polytechnic instead. It was at Newcastle that Ive developed a penchant for prototyping. Clive Grinyer a fellow student and later one of Ive s colleagues remembers visiting Ive s Newcastle apartment. He was flabbergasted to find it filled with hundreds of foamcore models of his final-year project a hearing aid and microphone combination to help teachers communicate with deaf pupils. Most of the other design students built five or six models of their projects. Ive was more focused than anyone I d ever met on what he was trying to achieve Grinyer said. Oddly Ive had no affinity for computers as a student. I went through college having a real problem with computers Ive said. I was convinced that I was technically inept . But just before leaving Newcastle in 1989 he discovered the Mac. I remember being astounded at just how much better it was than anything else I had tried to use he said. I was struck by the care taken with the whole user experience. I had a sense of connection via the object with the designers. I started to learn more about the company how it had been founded its values and its structure. The more I learnt about this cheeky almost rebellious company the more it appealed to me as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had a reason for being that wasn t just about making money. Over the years computers have grown on him. In an interview with Face .