tailieunhanh - May I Have Your Attention, Please phần 8

Tổng công ty và các tổ chức tạo ra thiết kế cho các bong bóng không khí nóng, diễu hành, thẻ tín dụng, và quần áo. và cá nhântrong bối cảnh của ngày 11 Tháng Chín 2001, nhiều công ty đã phát triển các kế hoạch dự phòng để đáp ứng với sự kiện khủng bố tiềm năng. | Planning for Your Brand 151 brands. Remember it s not about you and your needs it s about them and their needs. Your ego will get in the way of building the best brand. Not the ego that is indispensable to negotiating your true brand. The ego that gets in the way is the self-obsessed me that isolates us and strips us of connection to others. Don t let your pride cancel out your gut intuition and proven research. Now what is the most important message that the world can t live without and that only you have the unique experience to give That s real power. This will be the defining moment of your brand. We ve now come to the part of the brand construction where you must have a kind of blueprint or outline for your strategy. You have learned your stories and realized how unique they make you. You now know that you have the ultimate brand advantage in that no one can copy what you ve discovered about yourself. You ve begun to see how your true essence takes shape and form. What does the true you sound like and look like on paper on the phone or in a promise Elizabeth Dole has a biography filled with experiences that illustrate her sincere gift for person-to-person contact. Today we see her as being approachable and connecting with her audience. Her personal brand based on these unique characteristics extended to her professional brand. She was a natural choice to lead the American Red Cross an organization defined by caring for people. All of her life s stories prepared her to personify everything this organization stands for. There was consistency between who she is and what she does. And who can forget the incredible speech she gave to Americans when her husband Bob Dole ran for president against Bill Clinton As his partner she spoke in a format that no one had ever seen. She spoke to the studio audience not from behind a lectern but while she walked up and down among them touching shoulders and making close personal eye contact. It was exactly what we expected from

TỪ KHÓA LIÊN QUAN
crossorigin="anonymous">
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.