tailieunhanh - Guide to Managing creativity and innovation_1

Tổng quan về các loại chính của thay đổi Một cuộc thảo luận của hai cách tiếp cận khác nhau để thay đổi: "Lý thuyết E" (nhằm mục đích để tăng giá trị cổ đông) và "Lý thuyết O" (được tập trung vào việc cải thiện khả năng tổ chức) đánh giá trong đó tiếp cận để thay đổi là tốt nhất hoặc phù hợp nhất | The Dimensions of Change Examining the Different Types and Approaches Key Topics Covered in This Chapter An overview of the primary types of change A discussion of two different approaches to change Theory E which aims to increase shareholder value and Theory O which is focused on improving organizational capabilities An evaluation of which approach to change is best or most appropriate Before getting into the details of managing change it s useful to overview the types of change programs used by organizations and the different approaches to change that can be broad view will help you later as we get into the nitty-gritty of managing change. Types of Change Organizations typically respond to the challenges of new technologies new competitors new markets and demands for greater performance with various programs each designed to overcome obstacles and enhance business performance. Generally these programs fall into one of the following categories Structural change. These programs treat the organization as a set of functional parts the machine model. During structural change top management aided by consultants attempts to reconfigure these parts to achieve greater overall performance. Mergers acquisitions consolidations and divestiture of operating units are all examples of attempts at structural change. Cost cutting. Programs such as these focus on the elimination of nonessential activities or on other methods for squeezing costs out of operations. Activities and operations that get little scrutiny during profitable years draw the attention of cost cutters when times are tough. The Dimensions of Change 9 Process change. These programs focus on altering how things get ve probably been involved with one or more of these. Examples include reengineering a loan approval process the company s approach to handling customer warranty claims or even how decisions are made. Process change typically aims to make processes faster more effective more reliable

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