tailieunhanh - Data For Marketing Risk And Customer Relationship Management_9

Tham khảo tài liệu 'data for marketing risk and customer relationship management_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 1 1 1 1 ProepectE Predicted Probability Percent Respond 12-Month sales Total Average 1 1 Decile 2 557 1 630 750 636 Ml 0 1 2 556 7437g3 1 -- 4291 la 2 556 581 856 220 is 2 557 . 528 006 206 4 2 558 355 307 S139 5 1 2 558 301 687 yilie 6 1 2 557 0 49619 0 47086 244 66 s 96 1 p 1 2 556 1 4 676 761 1 1 L. 2 558 0-33066 0-39210 141 585 l p 2 556 79 500 r 1 311 1 Total 25 577 4 781 469 I 187 ị . . . 1 Figure Validation decile analysis. The Ptìrt Sate how mom from Gum d Probabllity PeiWflt Cumulative Nwnber ofltfal Cumiol Clíĩ pf Ressondera TuH Cum of Of M Tow ClT 12 Mo- - Vodt Dede Puscects .r rdc ir j ResỊtìBe Ftesponders Respond RiSJ RssjO de Ftespcnters Res poise Lift Li Ssfes Sse 0 2 557 10 K 473 70 473 1 892 1 80 1339 137 1317 1 630 750 1 2 558 20 63409 1 622 2691 123 130 1743 639 2 374 330 2 2 558 30 61 181 1 530 4 989 3790 119 126 Ỉ561 656 045 40 1 472 6461 112 123 4 2 358 50 55304 1 407 7 869 59 77 197 120 1355 307 3 819 358 5 50 46945 M 115 1301 587 4 121 045 6 70 76 28 91 112 1244 062 Ĩ 60 86 109 8 90 39 219 12 442 76 105 9 100 721 100 79 500 4 781 468 -CIÀI 25577 4 Compare the lift for responders Í Figure Validation gains table with lift. Page 227 Gains Chart - Validation Data Figure Validation gains chart. The following data step appends the overall mean values to every record data set if _n_ eq 1 then set preddata retain sumwgt rspmean .