tailieunhanh - Customer Relationship Management: The Winning Strategy in a Challenging Economy

"Customer Relationship Management: The Winning Strategy in a Challenging Economy" As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion. And while there is no magic pill or panacea, Customer Relationship Management (CRM) solutions can provide the foundation for sustainable growth. | Microsoft Dynamics CRM Customer Relationship Management The Winning Strategy in a Challenging Economy White Paper Date April 8th 2009 Microsoft Dynamics CRM dynamics crm CRM The Winning Strategy in a Challenging Economy Table of Contents Market PLANNING for THE ROLE OF CRM IN A CHALLENGING CRM The Enabling Five Key Strategies With FOCUS ON EXISTING Retain the Right Maximize Customer MAXIMIZE REVENUE Evaluate the Marketing Re-Prioritize Sales DO MORE WITH Streamline Business Improve Personal REDUCE OPERATIONAL Right-Size Service Reduce costs Through OPTIMIZE EXISTING IT Maximize the Value of Existing Maximize Microsoft A RELIABLE TECHNOLOGY Key Technology Long-Term Vendor The Power of WORKS ADDITIONAL 1 Microsoft Dynamics CRM CRM The Winning Strategy in a Challenging Economy Introduction MARKET BACKDROP As the economic environment continues to fluctuate many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion. And while there is no magic pill or panacea customer relationship management CRM solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive in these uncertain times. PLANNING FOR SUCCESS While the natural reaction for many companies in challenging times is to become inwardly focused and .