tailieunhanh - Destination Marketing Part 3

Nghiên cứu (1997) McKercher và Ritchie của các đơn vị du lịch địa phương chính phủ ở New South Wales và Victoria, trong đó xác định một ngân sách hoạt động trung bình là A $ , được tìm thấy hơn một nửa ngân sách trung bình được phân bổ cho nhân viên, với các phân bổ tiếp thị trung bình chỉ A $ . | Destination Marketing that the average marketing allocation was 74 for those NTOs with budgets over US 50 million and for those with budgets between US 10 and 20 million. For NTOs with budgets between US 20 and US 50 million the average was64 .In theUSA ACVB 1993 in Morrison et al. 1998 estimated thn-o aHriom tarns hillecte d rpp99ximately b7 rs ueed for the convention ceiitreconstuictioir deble4rviain8iiiid aprratigns f5 fo r CVB maadetine en8 37 for noodtifitor uses .McKerclii r and Rhchk s 1997 slticO vdlocal gnv3tnmri toudUm unitdm Ncwicovhli Weleo cnb Victoria whin6idrntifiedamedittnoperariiidbtidg6itof Ad2s rN4e fnnvd over hah of otvrageyridnsSs 8Mroellnrited toetbtimg withthamvilmn marketWalloctlon nly A 70 4ed. Sources of revenue The most common sources of revenue for DMOs are accommodation tax taxonbusiness member subscriptions commercial activities cooperative campaigns and government grants. Accommodation bed room topee Key advantages of accommodation taxes are that they directly target the visiformduutty andc an generate large amounts of revenue for a relatively low cost. Room taxes which are additional to any other local state or national ncrideakistavesMioveexhted intireUSA gmwe stleast fhe 1940s Migdal 199u m Mgmsov gt4d t398 .Asuvoon oHACVBmembert IACVB 20eg Ì8 ornicn ro05 f4un8thaf the svera11 t ity ho 1 tax tnov . An avcrige yI56 7g thg .ax l fe41 ds811 ata8 foAuvding the CVB. Vfsitoc taaeeare cway foagovernments toshift fhb tineno faseurd eo of fundinADMOnand nIr1lstiuctLlre fromtaaa. taxpv many countricc soch as 64 I-IK4 Austooho andNew Zeatand d4nohhsvb gbnd tax systeDfSrcehan 3X41 Rttshf9 stg99gtr6sv1oIn UiSACVBatiaundtival the largofttource woe vbttet nt4mao er garatm4 a mean 72 of rat cnuIc Tbon37t val of titndmg s byram-parisonim embstthipIsas17 d thehighetfwns Vb I gacafom enDBcantb 6 - hiod ehty4 XUeo4 acfhOTIty tax9h g gl-ieU 414 I cogpcta-tive progrommesW n Iú04 e1I4f - tertatlranttexasto -