tailieunhanh - Destination Marketing Part 2

Tham khảo tài liệu 'destination marketing part 2', ngoại ngữ, anh ngữ phổ thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Definitions 2. Selling orientation This occurs when technological progress enables mass production leading to increased competition lower prices and a supply in excess of demand. This is therefore a buyer s market with a sales orientationfromtheproducer tose 11 theincreased output. The development ci wid e-bodted jotstndlargdhotels iodeel 960send 1970s ascssempha d-lpesetaodeheseip touriam. 3. Marketin amntation Dietetic0 erm pstìtìonands ophisbcatíed -buyers in tothereaogmtion rf thenecessh- to identifyeonsumea ntt de. SeRm- wflnotte suffidentsinee consumer needs bK me the starting adueed Meelsmmarket-ing is designee e epthn al erbefactirn oHbectmtum erandto do so atra apped ateaeturnhs tìea peodmeer i o6 . hsuriant Ist tbetn slow to achievetlre tulip oteeitiel closing tromehetrltingorienta-ten to a markrtinhorirn-htion. A fourth levee n at iier meebeen íntroduced to the hierarchy is the sod-etal marketing orientation which dictates a market orientation but operationalised in a way that also considers the well-being of society and the environneseih DMC rs trpeeeentativ6t iỹ aMct-commdnityadh neb ural enviremmentas wellas commtrcid torásm senate havs eucoa wider sodeta1 hbUgetimn. Fre DMO mađaetínị may o- aontidered as represeaning . .the-proetta e mol crengaestinationresomeet wihe enoứpnment opil6stllnlnes ĩoiỉh the wider interests of society in mind. Case Study 2d aummaeises agavecnmenbfunded initiative in ons rurae area of SouthAfrica toenlrancatoesism ca d me snsfoe community development. Heath 2003 p. 20 is a proponent for tourism as a means of reducingpavertyin So L1 th 00iet ateel tozimneoda tmcquaptyothiCotmiia lions ehesrpnsity to c-aatenewicbsio emeH-scate devi nceis. A key mdAa r toharnesning the potentlylnttonaiam m SehdiAfrui a ho been thetrcker soordinate deffrrtn mpohe o lanniltg development and marketirtnbetweehDah6holderspsedinggen6t9 ymyypieatt1tnder6Cons tpeir own pprieral mteresh. Case .