tailieunhanh - FUTURE OF MEDIA JULY 2006

Tham khảo sách 'future of media july 2006', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | FUTURE OF MEDIA REPORT JULY 2006 I FUTURE . . I ỆXPL. RATI N NETW RK FUTURE OF MEDIA REPORT JULY 2006 INTRODUCTION Media is at the very heart of society and business. As the economy inexorably shifts from the tangible to the intangible media in its many forms is accounting for an ever-increasing proportion of value created. Over the last decade we have seen many new media emerge many new ways not just to disseminate content in all its forms but also to interact invite contribution build relationships and A engage in conversations. What was a relatively static landscape for many years has exploded into A. . extraordinary mosaic of elements old and new juxtaposing reality TV blogs search engines nteractive cable TV location mash-ups iPods podcasts digital TV recorders personalized ad-serving online social networks free newspapers satellite radio photo sharing and far more. Everyone has a direct interest in how this landscape evolves and mutates from established media entertainment telecoms and consumer electronics companies to every business that depends on getting messages to its potential customers through to individuals governments and the emerging multitudes of media creators. All have a strong stake in understanding the future of media yet the richness and rapidity of developments makes it challenging to perceive the shape and full import of what is being born today. In conjunction with the Future of Media Summit 2006 held simultaneously in Sydney and 2 San Francisco in July Future Exploration Network is releasing this Future of Media Report. It certainly not intended to explain the immense diversity of what is emerging. Its intent is to jy provide a variety of perspectives on the future of media particularly internationally that will conversations and hopefully new ideas strategies and initiatives. I hope it is useful and stimulating and that we at Future Exploration Network can explore some of these ideas further with you. All the best Ross Dawson Chairman .