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following previously copyrighted material: Excerpts from interviews on Market Mavens videotape by Linda Price, Lawrence F. Feick, and Audrey Guskey. Reprinted by permission of the authors. Exerpts from Daniel Wegner, "Transactive Memory: A Contemporary Analysis of the Group Mind." Journal of Personality and Social Psychology (1991), vol. 61, no. 6. Reprinted by permission of the author. Exerpts from Donald H. Rubinstein, "Love and Suffering: Adolescent Social ization | The Lipping Point Hoze Littl U h ings Can Make a lĩ I B D iffercncc Malcolm GLADWELL The TiI PING Point Hoze Lil tlè Make ứ BI i fl Ị s c a n ifferencc M ALGOL M GLADWELL TH E TIPPING POINT How Little Things Can Make a Big Diff erence MALCOLM gladwEll LITTLE BROWN AND COMPANY BOSTO N NEW YORK LONDON Copyright 2000 by Malcolm Gladwell All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher except by a reviewer who may quote brief passages in a review. First Edition The author is grateful for permission to include .

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