tailieunhanh - A Primer on Developing An E-Business Strategy Submitted

Tham khảo sách 'a primer on developing an e-business strategy submitted', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | A Primer on Developing An E-Business Strategy Submitted to First Stop Business Information Center 620 E. Adams Springfield IL 62703 Developed By Dr. Mandeep Singh Associate Professor of Marketing College of Business and Technology Western Illinois University 1 University Circle Macomb iL 61455 Ph 309 298-1198 Fax 309 298-2198 E-mail m-singh@ 1 Table of Contents Chapter 1 Page Doing Business on the Internet 1-3 E-Business versus E-Commerce is there a difference The basics revisited The WWW and the changes in the environment of business Some E-Business statistics Chapter 2 Is E-business for me 4-9 Some reasons for going online Brick and mortar versus click and mortar Chapter 3 Preparing the online business 10-12 Developing an E-business plan Chapter 4 The Basics of E-Business Design 13-17 Personalizing a Web site Basic rules in developing Web sites Chapter 5 Marketing Strategies on the WWW 18-21 Virtual societies Virtual society from a strategic perspective Need for localization Promoting your E-business Chapter 6 Customer Relationship Management 22-24 CRM Defined Why is CRM important CRM in the WWW environment Chapter 7 Financial Transactions on the WWW 25-28 Methods of financial settlement Financial transactions on the WWW- The issue References 29 Glossary of Terms 30-31 2 Chapter 1 Doing Business on the Internet E-Business versus E-commerce is there a difference The term E-business was initially crafted in a thematic campaign by IBM in 1997 and subsequently defined as a secure flexible and integrated approach to delivering differentiated business value by combining the systems and processes that run core business operations with the simplicity and reach made possible by Internet technology http . Prior to the offering of this definition the term E-business and Ecommerce were often referred to interchangeably. The offering of this formal definition marked the coming of age of the adoption of the Internet and its technology to go beyond the .

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