tailieunhanh - The Human Algorithm: How Google Ranks Tweets in Real-Time SearchBy Brian Solis

In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web – dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web, but its results also include popular networks within the social Web. Between Google and Collecta, Twitter Search is starting to show its age | The Human Algorithm How Google Ranks Tweets in Real-Time Search By Brian Solis blogger at and principal of FutureWorks Author of the new book Engage Co-Author Putting the Public Back in Public Relations and Now Is Gone In 2009 Google struck a deal with Twitter rumored at 15 million to integrate tweets into keyword related Google searches. And last month Google also integrated real-time search technology to surface blog posts and news content as they hit the Web - dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web but its results also include popular networks within the social Web. Between Google and Collecta Twitter Search is starting to show its age. cc Brian Solis - Twitter @briansolis The opportunities and benefits of accessing the real-time Web also represent its most notable deficiencies - the ability to truly focus the stream of cascading information into a river of relevance. Companies such as My6Sense are using a form of digital intuition to escalate tweets that match our patterns behavior and content we read. We are now staring in the face of a more sophisticated era of real-time search that will further advance localize and personalize over time. And everything starts with the experimentation of sophisticated algorithms that filter and rank the content we re hoping to discover. For example Google recently adapted its PageRank technology for surfacing related tweets. PageRank was originally developed to help find relevant Web pages through traditional search and was Google s primary differentiation in a world of commodity search platforms. Essentially Google s PageRank assesses the importance of Web pages tied to keywords based on link structure. Authority is determined by the quantity and quality of inbound links to each page as well as the branches of outlying link relationships that tie other