tailieunhanh - Newspaper economics Online and offline Hal Varian March 9, 2010

Tham khảo sách 'newspaper economics online and offline hal varian march 9, 2010', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Google Newspaper economics Online and offline Hal Varian March 9 2010 revised March 13 2010 Google Confidential and Proprietary 1 Economics of newspapers Go gle Review some of the economic facts about newspapers - Revenues and costs - Advertising level change and composition - Examine how internet has impacted ad revenue - Examine how internet has impacted reader use patterns Speculate about what might turn things around - Business opportunities - Technological opportunities Data sources - US Statistical Abstract - Newspaper Association of America Trends and Numbers website - Pew Foundation - Academic books and publications Revenue and costs Google Revenue Costs as of revenue Advertising 80 Core 35 Retail 40 Promotion 12 Classified 32 Editorial 14 National 8 Administrative 9 Sales 20 Prodn Distn 52 Newsstand 17 Production 20 Subscription 3 Distribution 14 Total 100 100 Raw materials 18 Total 87 87 Internet distribution could cut production costs by at least half. Source Vogel H Entertainment Industry Economics 7th edition page .