tailieunhanh - Entrepreneurial Process Intrapreneurship: Developing Corporate Entrepreneurship

To define the term “intrapreneurship” To demonstrate how entrepreneurial management differs from Bureaucratic management Identify obstacles to innovation To identify the relevance of intrapreneurial strategy Identify myths associated with intrapreneurship | Entrepreneurial Process Intrapreneurship: Developing Corporate Entrepreneurship Our Objectives To define the term “intrapreneurship” To demonstrate how entrepreneurial management differs from Bureaucratic management Identify obstacles to innovation To identify the relevance of intrapreneurial strategy Identify myths associated with intrapreneurship Need a New Approach? Why might an existing organization or corporation look to make major changes in their culture, operations, etc? The New Corporate Revolution Many established companies have restructured their operations in fundamental and meaningful ways due to: the rapidly growing number of new, sophisticated competitors a sense of distrust in the traditional methods of corporate management an exodus of some of the best and brightest people from corporations to become small-business entrepreneurs International competition Downsizing of major corporations Overall desire to improve efficiency and productivity Entrepreneurial Thinking in Large Organizations Interest started to develop in the mid-1980s Corporate entrepreneurship is one of the major ways that economies can innovate, revitalize, and retrench. It helps the job market grow, contributes to national output, adds to innovation, and most importantly, helps companies stay at the top of their games Not just corporations, social enterprises and governments need intrapreneurship, although some say ‘entrepreneurship and bureaucracies are mutually exclusive and cannot coexist’ What is Intrapreneurship? Defining Intrapreneurship We use the terms corporate entrepreneurship and intrapreneurship interchangeably Definitions of intrapreneurship 1. New venture creation within existing organizations and the transformation of organizations through strategic renewal (Guth and Ginsberg, 1990) 2. Formal or informal activities aimed at creating new businesses in established companies through product and process innovations and market developments (Zahra, | Entrepreneurial Process Intrapreneurship: Developing Corporate Entrepreneurship Our Objectives To define the term “intrapreneurship” To demonstrate how entrepreneurial management differs from Bureaucratic management Identify obstacles to innovation To identify the relevance of intrapreneurial strategy Identify myths associated with intrapreneurship Need a New Approach? Why might an existing organization or corporation look to make major changes in their culture, operations, etc? The New Corporate Revolution Many established companies have restructured their operations in fundamental and meaningful ways due to: the rapidly growing number of new, sophisticated competitors a sense of distrust in the traditional methods of corporate management an exodus of some of the best and brightest people from corporations to become small-business entrepreneurs International competition Downsizing of major corporations Overall desire to improve efficiency and productivity .