tailieunhanh - Building Web Reputation Systems

Reputation systems impact your life every day, even when you don’t realize it. You need reputation to get through life efficiently, because reputation helps you make sound judgments in the absence of any better information. Reputation is even more important on the Web, which has trillions of pages to sort through—each one competing for your attention. Without reputation systems for things like search rankings, ratings and reviews, and spam filters, the Web would have become unusable years ago | Ratings Reviews Karma to Keep Your Community Healthy Systems O REILLY F. Randall Farmer y EiooF. PRESS yyce cCs Web Development Building Web Reputation Systems what do Amazon s product reviews eBay s feedback score system Slashdot s karma system and Xbox Live s Achievements have in common They re all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications written by experts who have designed web communities for Yahoo and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms and understand why they re critical for any organization that draws from or depends on usergenerated content. It s a must-have for system architects product managers community support staff and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites including Yahoo Flickr and eBay like the scope of the book. It provides a lot of new material about a field that is struggling to leap from black art to science and it provides a lot of useful anecdotal evidence to illustrate the counterintuitive traps. Douglas Crockford F. Randall Randy Farmer has been creating online community systems for more than 30 years. He helped to invent many of the basic structures for both virtual worlds and social software. Bryce Glass is a principal interaction designer for Manta Media Inc. Over .

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