tailieunhanh - leap a revolution in creative business strategy phần 4

Chứng khó đọc là gốc rễ sâu xa trong cách thực tế chức năng não, trong cách xử lý thông tin. Các nhà khoa học tin rằng chứng rối loạn này được đặc trưng bởi các tế bào thần kinh của nơi lang thang xung quanh não, gây ra một "dòng thác của sự khác biệt connectional," khu vực hệ thống dây điện của bộ não không bình thường | 66 The Creative Corporate Culture Creativity continues to be an agency s primary responsibility in the CBI age. Indeed in a world where creativity is channeled towards new commercial strategies the value of creativity becomes even greater. Creativity is and always will be a function of human talent. In all its guises inspiration strategy management motivation. .It is talent that will be at the heart of successful CBIs. Phil Bourne KLP Euro RSCG London In short a concept as big as Revolvolution demanded that we look at every aspect of the S60 launch differently. In essence we took the opportunity to relaunch a company. By the time of the S60 s debut Volvo had already rolled out two new vehicles in the year 2000 alone. The company was moving forward fast. But there was a caveat Volvo needed to launch the S60 with relatively minimal marketing expenditure. That meant the traditional media vehicles used by virtually every car company for every car launch were essentially unaffordable. That was just fine. Revolvolution demanded a revolutionary approach to media. It would come in the form of using the Internet as the only national medium for the launch a first for the automotive industry. Some time before America Online had pitched the idea of an online launch directly to Volvo. Volvo turned to us for our recommendation. As Sean McCarthy account director at Euro RSCG MVBMS explains it the idea of an online launch in and of itself was initially unappealing. Traditionally everyone used television as the primary vehicle with which to build awareness and interest if you had the resources you probably would not choose online as your sole form of media. But what if you could bring creative thinking to the concept of an online launch Then you might have something extraordinary something with which to challenge the conventional methods of launching a car. Volvo knew that 80 percent of people looking for a car and considering Volvo would research it on the Internet. So the company