tailieunhanh - Báo cáo y học: " Promoting functional foods as acceptable alternatives to doping: potential for informationbased social marketing approach"

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Promoting functional foods as acceptable alternatives to doping: potential for informationbased social marketing approach | James et al. Journal of the International Society of Sports Nutrition 2010 7 37 http content 7 1 37 jissn journal of the onal society of sports nutrition RESEARCH ARTICLE Open Access Promoting functional foods as acceptable alternatives to doping potential for informationbased social marketing approach Ricky James1 Declan P Naughton1 Andrea Petroczi1 2 Abstract Background Substances with performance enhancing properties appear on a continuum ranging from prohibited performance enhancing drugs PED through dietary supplements to functional foods FF . Anti-doping messages designed to dissuade athletes from using PEDs have been typically based on moralising sport competition and or employing scare campaigns with focus on the negative consequences. Campaigns offering comparable and acceptable alternatives are nonexistent nor are athletes helped in finding these for themselves. It is timely that social marketing strategies for anti-doping prevention and intervention incorporate media messages that complement the existing approaches by promoting comparable and acceptable alternatives to doping. To facilitate this process the aim of this study was to ascertain whether a single exposure knowledge-based information intervention led to increased knowledge and subsequently result in changes in beliefs and automatic associations regarding performance enhancements. Methods In a repeated measure design 115 male recreational gym users were recruited and provided with a brief information pamphlet on nitrite nitrate and erythropoietin as a comparison. Measures of knowledge beliefs and automatic associations were taken before and after the intervention with at least 24 hours between the two assessments. The psychological tests included explicit measures of beliefs and cognitive attitudes toward FF and PED using a self-reported questionnaire and computerised assessments of automatic associations using the modified and shortened version of the Implicit Association Test. .