tailieunhanh - Amacom Franchising and amp_3

Tham khảo tài liệu 'amacom franchising and amp_3', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 108 FRANCHISING AS A GROWTH STRATEGY chisee is free to choose its own site then the franchise agreement will usually provide that the decision is subject to the approval of the franchisor. Some franchisors provide significant assistance in site selection in terms of marketing and demographic studies lease negotiations and securing local permits and licenses especially if a turnkey franchise is offered. Site selection however can be the most difficult aspect of being a successful franchisee and as a result most franchisors are reluctant to take on full responsibility for this task contractually. For additional protection and control some franchisors insist on becoming the landlord to the franchisee through a mandatory sublease arrangement once an acceptable site has been selected. A somewhat less burdensome method of securing similar protection is to provide for an automatic assignment of the lease to the franchisor upon termination of the franchise. Services to Be Provided by the Franchisor The franchise agreement should clearly delineate which products and services will be provided to the franchisee by the franchisor or its affiliates in terms of both the initial establishment of the franchised business preopening obligations and any continuing assistance or support services provided throughout the term of the relationship postopening services . The preopening obligations generally include a trade secret and copyright license for the use of the confidential operations manual recruitment and training of personnel standard accounting and bookkeeping systems inventory and equipment specifications and volume discounts standard construction building and interior design plans and grand opening promotion and advertising assistance. The quality and extent of the training program is clearly the most crucial preopening service provided by the franchisor and should include classroom as well as on-site instruction. Postopening services provided to the franchisee on a .