tailieunhanh - The Use of Social Media in Insurance

One company is training its producers on the use of social media because it believes the producer level is where it will be most useful (@Allstate, 2010). Another company’s director of social media said his goal is to give producers support in figuring out what they should say — and make sure they do not do something they should not. He said many producers previously got to the point of setting up a presence on a social media site, but then lacked the knowledge and confidence to use it successfully. As previously noted, some producers have made use. | The Use of Social Media in Insurance Social Media D Working Group of the Market Regulation and Consumer Affairs D Committee Adopted December 20 2011 National Association of Insurance Commissioners 2012 National Association of Insurance Commissioners 1 Table of Contents I. II. BACKGROUND ON SOCIAL III. USE OF SOCIAL MEDIA IN IV. ISSUES IDENTIFIED AND REGULATORY Appendix A Internet Appendix B Popular Social Media Appendix C Social Media Appendix D Examples of Social Media Use by Insurance 2012 National Association of Insurance Commissioners 2 I. INTRODUCTION The Social Media D Working Group SMWG was charged by the Market Regulation and Consumer Affairs D Committee with researching and examining the role of social media within the insurance marketplace and using the information acquired to produce a white paper that fosters a greater understanding of regulator licensee and consumer roles as well as their expectations and responsibilities vis-à-vis social media. This white paper focuses on the following key points Insurance company and producer uses of social media. Regulatory and compliance issues associated with the use of social media. Guidance for addressing identified regulatory and compliance issues. In order to gain a broad perspective of the various issues surrounding social media the SMWG solicited input from a variety of sources including insurance companies insurance producers consumer advocate groups state insurance regulators and non-insurance regulatory bodies that have addressed the use of social media. Furthermore existing model laws statutes and regulations were leveraged wherever on point and applicable. For all its unique and novel aspects social media is simply another method by which individuals and entities interact and communicate. In the insurance context these individuals and entities include insurance companies their employees appointed producers .

• Bảo hiểm
• Guiding Force
• Energy Conversion
• Purple Bacteria
• Photosynthesis
• Carotenoids and Photosynthesis
• Carotenoid Biosyntesis
• official opinion
• Medicine availability
• private sectors
• progressing liberalization