tailieunhanh - Fundamentals of Business Marketing Research Chapter 1

Introduction. EXECUTIVE SUMMARY. Academic research in industrial/business-to-business marketing has grown considerably since the last major review of the field in 1978. The paper by Reid and Plank examines a total of 2,194 academic articles published in various sources from 1978 through 1997. | FUNDAMENTALS m BUSINESS MARKETING RESEARCH DAVID A. REID PhD RICHARD E. PLANK PhD David A. Reid PhD Richard E. Plank PhD Fundamentals of Business Marketing Research Pre-publication REVIEWS COMMENTARIES EVALUATIONS. T his book s extensive review of the T area of business-to-business marketing is a useful tool for academics who are interested in the subject. It would also be a great reference or text for a graduate course in business-to-business marketing. Phylis Mansfield PhD Assistant Professor of Marketing Penn State Erie T his book provides an excellent T state-of-the-art overview of the field of business marketing research. It is written by outstanding scholars in the field and based on an impressive review of the literature. The book is a must-read for every scholar in the field of business-to-business marketing. It also provides interesting information for managers in business-to-business marketing. Christian Homburg PhD Professor of Marketing and Chair of Marketing Department Director of the Institute for Market-Oriented Management University of Mannheim Germany NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS This is an original book title published by Best Business Books an imprint of The Haworth Press Inc. Unless otherwise noted in specific chapters with attribution materials in this book have not been previously published elsewhere in any format or language. CONSERVATION AND PRESERVATION NOTES All books published by The Haworth Press Inc. and its imprints are printed on certified pH neutral acid free book grade paper. This paper meets the minimum requirements of American National Standard for Information Sciences-Permanence of Paper for Printed Material ANSI .