tailieunhanh - Thuật ngữ quảng cáo

tài liệu về thuật ngữ quảng cáo | Home page Company profile Services Reseach Creatively Vietnam advertising connection Data Place ALIGN LEFT A variety of advertising-related terms are defined below for your use. Be aware however that these definitions are necessarily simple and in some cases even simplistic. QUICK INDEX A B C D E F G H I J K L M N O P Q R S T U V w x Y Z A AAA American Academy of Advertising. An association of educators students and former educators in advertising. AAAA American Association of Advertising Agencies. An association whose members are ad agencies. ANA Association of National Advertisers. An association whose members are advertisers . companies that advertise their products or services. Accordian insert An ad inserted in a magazine folded with an accordian-style fold. Accumulation An audience-counting method where each person exposed to a specific vehicle is counted once within a certain time period. Acetate Transparent plastic sheet frequently used for overlays in ad layouts. Ad copy The printed text or spoken words in an advertisement. Adjacencies Time periods immediately before and after a television program normally used as a commercial break between programs. Adnorm A measure of readership averages for print publications over a two-year period used as a baseline for comparing specific ads to an average. Advance premium A premium provided to a consumer on the condition of some later purchase. Advertiser The manufacturer service company retailer or supplier who advertises their product or service. Advertising There are a variety of definitions with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication such as Sales Promotion Public Relations and Direct Marketing. Advertising allowance Money .