tailieunhanh - Practicing Organization Development (A guide for Consultants) - Part 27
Practicing Organization Development (A guide for Consultants) - Part 27. Organization development (OD) is about planned change. As change has turned into the only constant, many managers and other people are pursuing change strategies with vigor. OD is a major strategy for leading and managing change at the individual, group, intergroup, organizational, interorganizational, and large systems levels. This book is about what it takes to be an effective change manager, change leader, and OD consultant | MARKETING OD 231 through mergers and acquisitions of institutions providing synergy to the bank s strategic goals. Your buyer is aware of this. It sounds like something from the annual report. Here is a far better example for the purposes of your proposal Fleet has recently merged with BankBoston which has created both expected and unexpected cultural problems among the Private Clients Group and within the Human Resources function. The new organization is seeking to create a new culture in these two units which represents the best of the strengths of each former organization and to do so without disruption to client management and retention. In addition superfluous positions must be eliminated while providing ethical and legal protection to employees in the form of transfer reassignment and or outplacement. The second example demonstrates why you were contacted what issue must be resolved and why it is of significant import. 2. Objectives This was the first of three elements in your conceptual agreement. What The objectives naturally follow the situation appraisal in order to move from the general to the specific. The objectives are the business outcomes to be achieved as a result of your intervention with the client. Why The specific business outcomes are the basis for the value that the client will derive and constitute the raison d etre for the project. Unless business outcomes are achieved or enhanced there is no real reason to invest in any change. Also clear objectives prevent scope creep later enabling you to explain to the client that certain additional and inevitable requests are outside of the objectives established. How List the objectives preferably with bullet points so that they are clear and strongly worded. Objectives should be fairly limited since you can only accomplish so much with any given intervention or else they are simply pie in the sky wishes and not practical business objectives. Example A list of business-based outcomes might look like .
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