tailieunhanh - MARKETING RESEARCH PART 20

The Marketing Research Report: Preparation and Presentation. The Marketing Research Report • Marketing research report: a factual message that transmits research results, vital recommendations, conclusions, and other important information to the client | The Marketing Research Report Preparation and Presentation The Marketing Research Report Marketing research report a factual message that transmits research results vital recommendations conclusions and other important information to the client who in turn bases his or her decision making on the content of the report Ch 20 2 The Importance of the Marketing Research Report The client bases his or her decision making on the contents of the report. The marketing research report is the product that represents the efforts of the marketing research team and it may be the only part of the project that the client will see. The time and effort expended in the research process are wasted if the report does not communicate Ch 20 effectively.

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