tailieunhanh - MARKETING RESEARCH PART 10

Measurement in Marketing Research. Basic Question-Response Formats. • Open-ended • Closed-ended • Scaled-response. Basic Question-Response Formats. | Measurement in Marketing Research Basic Question-Response Formats Open-ended Closed-ended Scaled-response Ch 10 2 Basic Question-Response Formats Open-Ended Open-ended question presents no response options to the respondent. Ch 10

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