tailieunhanh - MARKETING RESEARCH PART 6

Using Secondary Data and Online Information Databases. Primary Versus Secondary Data • Primary data: information that is developed or gathered by the researcher specifically for the research project at hand. • Secondary data: information that has previously been gathered by someone other than the researcher and/or for some other purpose than the research project at hand. | Using Secondary Data and Online Information Databases Primary Versus Secondary Data Primary data information that is developed or gathered by the researcher specifically for the research project at hand. Secondary data information that has previously been gathered by someone other than the researcher and or for some other purpose than the research project at hand. Ch 6 2 Uses of Secondary Data Secondary data has many uses in marketing research and sometimes the entire research project may depend on the use of secondary data. Applications include economic-trend forecasting corporate intelligence international data public opinion and historical data. See . Ch 6

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