tailieunhanh - Quản trị chất lượng

Đây là tài liệu quản trị chất lượng bằng tiếng Anh gửi đến các bạn độc giả tham khảo. | Chapter Two External Analysis: The Identification of Opportunities and Threats External Analysis requires an assessment of: Industry environment in which company operates Competitive structure of industry Competitive position of the company Competitiveness and position of major rivals The country or national environments in which company competes The wider socioeconomic or macroenvironment that may affect the company and its industry Social Government Legal International Technological External Analysis The purpose of external analysis is to identify the strategic opportunities and threats in the organization’s operating environment that will affect how it pursues its mission. 2 | Copyright © Houghton Mifflin Company. All rights reserved. External Analysis: Opportunities and Threats Analyzing the dynamics of the industry in which an organization competes to help identify: Opportunities Conditions in the environment that a company can take advantage of to become more profitable Threats Conditions in the environment that endanger the integrity and profitability of the company’s business 2 | Copyright © Houghton Mifflin Company. All rights reserved. Industry Analysis: Defining an Industry Industry A group of companies offering products or services that are close substitutes for each other and that satisfy the same basic customer needs Industry boundaries may change as customer needs evolve and technology changes Sector A group of closely related industries Market Segments Distinct groups of customers within an industry Can be differentiated from each other with distinct attributes and specific demands Industry analysis begins by focusing on the overall industry – before considering market segment or sector-level issues 2 | Copyright © Houghton Mifflin Company. All rights reserved. The Computer Sector: Industries and Market Segments Figure 2 | Copyright © Houghton Mifflin Company. All rights reserved. Porter’s Five Forces Model Source: Adapted and . | Chapter Two External Analysis: The Identification of Opportunities and Threats External Analysis requires an assessment of: Industry environment in which company operates Competitive structure of industry Competitive position of the company Competitiveness and position of major rivals The country or national environments in which company competes The wider socioeconomic or macroenvironment that may affect the company and its industry Social Government Legal International Technological External Analysis The purpose of external analysis is to identify the strategic opportunities and threats in the organization’s operating environment that will affect how it pursues its mission. 2 | Copyright © Houghton Mifflin Company. All rights reserved. External Analysis: Opportunities and Threats Analyzing the dynamics of the industry in which an organization competes to help identify: Opportunities Conditions in the environment that a company can take advantage of to become more profitable .

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