tailieunhanh - SWOT Analysis Overview

What is SWOT Analysis? A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a general or detailed snapshot of a company's health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what’s a bit worn, what’s on the verge of breaking down, or what’s already broken and needs replacement--so that you can keep the business humming—even better than it has in the past. SWOT offers professional managers an effective evaluative technique to aid the decision making process. It can not find the solution for you, but it will ensure that. | IE L I urfe te the Future üuuonnnn jann naan a Lucent TE1E1E1E1E- - lr 3 AIT Group SWOT Analysis Template 1 E l. inL nrLinnnnnn nnnnnnnnnnnnnnnùLJLjDuLjLj i ode e E ür lEiEiEir ùJ inD nnnannnnnnnnnnnnnnnnnnnnnnnannnnnnnnnnnn a a -ii .nDnr innnnannnannnanr innnn SWOT Analysis Overview What is SWOT Analysis A SWOT Strengths Weaknesses Opportunities and Threats is a tool used to provide a general or detailed snapshot of a company s health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what s a bit worn what s on the verge of breaking down or what s already broken and needs replacement--so that you can keep the business humming even better than it has in the past. J SWOT offers professional managers an effective evaluative technique to aid the decision making process. It can not find the solution for you but it will ensure that issues are identified classified and prioritized clearly showing the problem in terms of key underlying issues. Decision makers can then see the answer. It s a four-part approach to analyzing a company s overall strategy or the strategy of its business units. All four aspects must be considered to implement a long-range plan of action. Remember It s Virtually Impossible To Focus Too Much On What You Do Well And What Creates Profits For Your Business. Copyright 2006 - Advanced Integrated Technologies Group Inc. All rights reserved. Page 2 SWOT Example AIT Group lT 1 Cren e lt e Fii I uri Strengths We are able to respond very quickly as we have no red tape no need for higher management approval etc. We are able to give really good customer care as the current small amount of work means we have plenty of gtime to devote to customers Our lead consultant has strong reputation within the market We can change direction quickly if we find that our marketing is not working We have small overheads so can offer good value to customers Weaknesses Our company has no market presence