tailieunhanh - Design Creativity 2010 part 21

Design Creativity 2010 part 21. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Virtuality - Offering Opportunities for Creativity 189 According to Cross 2000 4 t he most essential design activity . is the production of a final description of the artefact. This he explains has to be in a form that is understandable to those who will make the artefact . The most widely used form for communicating the creative idea is drawing or sketching. Drawing not only informs the communication of design it also enables evaluation of design ideas it allows for the designer and others to check and evaluate the design proposal before deciding on the final version. Drawings represent the creative idea and enable feedback they support the conceptual development of creative ideas. According to Cowdroy and de Graaff 2005 conceptualisation is the very essence of creativity with conceptualisation the highest level of creative ability followed by schematisation and execution all represent cognitive processes underpinning creative work. When Cross 2000 speaks of the importance of drawing as enabling conceptualisation this should be seen as referring to drawing as a practical tool that supports the cognitive process of conceptualisation. Drawing is a crafting skill which together with particular types of memory and thinking skills represent an important aspect of creative ability Cowdroy and Williams 2006 . 3DVW represents an alternative crafting skill that may support equivalent creative processes as drawing does in conventional design environments. This assumption is supported by Maher Gu and Kim 2009 who collected cognitive evidence by comparing the designers who designed and collaborated in conventional sketching environments and in 3DVW. They argue that the role of 3D modelling activities in 3DVW go beyond traditional design representation and documentation purposes and contribute to conceptual design development. However in contrast to conventional design which display a clear distinction between the stages of conceptualisation schematisation and actualisation .