tailieunhanh - CUSTOMER THINK GUIDE TO REAL CRM PUTTING CUSTOMERS AT THE HEART OF YOUR BUSINESS PROFITABLY.

Our goal is to offer you exceptional content and advice on “Real CRM”—what we call CustomerThink—so that you can guide your CRM program on the road to success. We want to make you think and encourage you to challenge our thinking too! It allows us all to learn and grow as we take the customer-centric journey together. | C USTOMERT HINK G UIDE TO R EAL CRM PUTTING CUSTOMERS AT THE HEART OF YOUR BUSINESS. PROFITABLY. January 2003 Published by © 2003 CustomerThink Corporation. All Rights Reserved. Reproduction and Distribution Strictly Prohibited. For reprint permission and fees, email reprint@. CustomerThink Guide to Real CRM Welcome to the CRMGuru Community! Thanks for becoming a member of , the world’s largest online community for Customer Relationship Management (CRM). Your fellow members are business managers and professionals who place “customers at the heart of business.” Our goal is to offer you exceptional content and advice on “Real CRM”—what we call CustomerThink—so that you can guide your CRM program on the road to success. We want to make you think and encourage you to challenge our thinking too! It allows us all to learn and grow as we take the customer-centric journey together. This CustomerThink Guide to Real CRM showcases a few articles to help you get started. But there’s much more. If you’re serious about CRM, invest some time exploring CRMGuru’s knowledgebase—known as the Gurubase1—which contains hundreds of archived articles, newsletters, discussions, and white papers. All designed to help you practice Real CRM. After you’ve finished this document, dig deeper by reading GuruBase articles covering: • Fundamentals of CRM, written by our expert panel2 • Independent reviews of major CRM solutions3 Again, welcome. We’ll do our best to make your CRMGuru experience enjoyable and educational. Let me know how we can help you on your Real CRM journey. Sincerely, Carol Parenzan Smalley Managing Editor, carol@ 1 Go to . 2 Go to 3 Go to © 2003 CustomerThink Corporation CustomerThink Guide to Real CRM Table of Contents What is .

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