tailieunhanh - PORTABLE MBA IN FINANCE AND ACCOUNTING CHAPTER 3

3 COST-VOLUMEPROFIT ANALYSIS. William C. Lawler. Abigail Peabody was a very well-known nature photographer. Over the years she had had a number of best-sellers, and her books adorned the coffee tables of many households worldwide. On this particular day she was contemplating her golden years, which were fast approaching. In particular she was reviewing her year-end investment report and wondering why she was not better prepared. | COST-VOLUME-PROFIT ANALYSIS William C. Lawler Abigail Peabody was a very well-known nature photographer. Over the years she had had a number of best-sellers and her books adorned the coffee tables of many households worldwide. On this particular day she was contemplating her golden years which were fast approaching. In particular she was reviewing her year-end investment report and wondering why she was not better prepared. After all she had been featured in the Sunday New York Times book section had discussed her works with Martha Stewart and had been the keynote speaker at the Audubon Society s annual fund-raiser. She knew it was not her investment advisers fault. Their performance over the past years had been better than many of the market indixes. She wondered if she was just a poor businessperson. The last thought struck a pleasant chord. She had a grandson who was a junior at a well-known business school just outside Boston. It was time anyway to catch up to his latest business idea. She dialed the number from memory. He was as lively as usual. Hi Abbey I was just going to call you. How s the new bird book coming Of her many grandchildren he had the most irresistible charm. How she loved his ability to make her feel young and his ability to remember never to call her anything that began with Grand-. Actually Stephen that s why I m calling. I was just reviewing my retirement portfolio and I think it s time for me to renegotiate my royalty structure with my publisher. I could use some help from a bright business mind. Love to help you. What s wrong with the current contract Haven t you been with them since the beginning Yes I have but things have changed. In the old days they provided me with many services. They brainstormed projects with me suggested different 102 Cost-Volume-Profit Analysis 103 ideas such as the Baskets of Nantucket best-seller and edited my work word-by-word and frame-by-frame. They worked hard for me and earned every penny they made on me.