tailieunhanh - MISSISSIPPI DEVELOPMENT AUTHORITY DIVISION OF TOURISM MEETING AND CONVENTION DEVELOPMENT MARKETING ACTION PLAN FY 2005

Build a positive image of Mississippi as a meeting and convention destination Maintain an overall coordinated effort for meeting and convention promotion with an emphasis on building the meeting and convention incentive program Acquire one major convention/meeting per year that offers prestige and substantial media coverage for Mississippi | Lawanda Turnage - FY 05 M&C Marketing Page 1 1 MISSISSIPPI DEVELOPMENT AUTHORITY DIVISION OF TOURISM MEETING AND CONVENTION DEVELOPMENT MARKETING ACTION PLAN FY 2005 Objectives Build a positive image of Mississippi as a meeting and convention destination Maintain an overall coordinated effort for meeting and convention promotion with an emphasis on building the meeting and convention incentive program Acquire one major convention/meeting per year that offers prestige and substantial media coverage for Mississippi Strategy I Track and service the needs and requests of in-state and out-of-state meeting planners in search of a meeting site in Mississippi Action Plans 9 Continue meeting planner's resource guide to compliment meeting and convention website. 9 Act as a resource to meeting planners for referral to appropriate agencies and professional meeting and convention contacts 9 Support the Research Department’s Inquiry Conversion Study on meeting and conventions; follow-up on leads derived from telemarketing research Strategy II Develop a high level of awareness of Mississippi as a meeting and convention destination through participation in industry trade shows Lawanda Turnage - FY 05 M&C Marketing Page 2 2 Action Plans 9 Attend and exhibit at Hospitality Sales and Marketing Association International Affordable Meetings Tradeshow, Sept 8-9, 2004, Washington, . 9 Attend and exhibit at Meeting Professionals International, Meeting Place Exposition, July 25-27, 2004, Denver, CO; utilize pre-conference direct mail attendance builder; co-op booth space with industry partners 9 Attend and exhibit at National Coalition of Black Meeting Planners’ Annual Fall Tradeshow, November 16-21, 2004, Honolulu, HI 9 Attend and acquire a MS booth at following states' Society of Association Executives: Alabama Council of Association Executives, Annual Convention, October 13-15, 2004, Point Clear, AL; Georgia Society of Association Executives Annual .