tailieunhanh - Business Plans Kit For Dummies 2nd editon - Chapter 13

Chapter 13 Planning for an E-Business In This Chapter Looking at lessons from the recent past Building an e-commerce business model Adding e-business to your brick-and-mortar establishment then the first edition of this book came out in 2001 | Q DD Chapter 13 Planning for an E-Business In This Chapter Looking at lessons from the recent past Building an e-commerce business model Adding e-business to your brick-and-mortar establishment yB hen the first edition of this book came out in 2001 lessons from the April 2000 dot-com crash were works in progress. Hundreds of Internet-based businesses had folded 100 000 jobs had evaporated and the economy was still quaking. Surviving Web-based enterprises faced dueling realities The technology-based economy was devastated but interest in information technology in general and in the Internet specifically was at an all-time high. Despite the dramatic failures of Internet-based businesses online sales soared to 66 billion in 2001 and they kept climbing a widely cited study by the Boston Consulting Group projects sales of 168 billion in 2005 . As e-businesses plotted their next steps debate raged regarding how much the old business-planning concepts mission statements business models goals and objectives financial forecasts profit projections exit strategies and everything in between really mattered. Well that was then and this is now. As this 2nd Edition of Business Plans Kit For Dummies goes to press the lessons learned from the dot-com crash are clearer. The luster has worn off the phrase new economy and with it went the idea of brand-new rules and revolutionary ways of doing business. If anything the aftermath of the late 1990s polished the appeal of traditional business basics. Web-based ventures no longer get a pass from bankers investors or business advisors when it comes to writing presenting and implementing good old-fashioned business plans. The jury is no longer out Whether you re launching or running an Internet business or adding a Web-based component to your brick-and-mortar establishment you need a business plan. Use this chapter as your guide in tailoring your plan to the rapid pace of the e-business world. H DD 234 Part III Tailoring a Business Plan to