tailieunhanh - Business Plans Kit For Dummies 2nd editon - Chapter 3

Chapter 3 Defining Your Business Purpose In This Chapter Evaluating your industry Crafting your company’s mission statement Establishing your company’s goals and objectives Stating your company’s vision and values Charting a path to profitability | Chapter 3 Defining Your Business Purpose In This Chapter Evaluating your industry Crafting your company s mission statement Establishing your company s goals and objectives Stating your company s vision and values Charting a path to profitability 1 __ n any kind of work you can get buried in the day-to-day demands and so caught up in the details that you miss the bigger picture altogether. That s why the business-planning process is so valuable. Writing a business plan allows you to step back and think about where you ve come from and where you want to go prompting you to ask and answer questions like the following Why are you in business What does your business do What do you want your company to become How will you get where you want to go If you re thinking that these questions are pretty basic you re right. But that s exactly what makes them so important. You ve heard too many scary stories about companies with great promise and often tons of money to boot that suddenly falter and fade away. Many of these companies could ve avoided a lot of trouble along the way if the people steering the organization had taken the time to address basic issues during the planning stage. To lead your business toward success start by really focusing on why you re in business and what you want to achieve. Put your business values and vision into words write a clear and compelling mission statement and set goals and objectives to turn your mission into reality. This chapter shows you how to accomplish these tasks. 44 Part I Laying the Foundation for Your Plan Knowing What Business You re Actually In Business history is littered with the remains of companies whose founders thought they knew what businesses they were in only to discover that the industries weren t quite what they seemed. Take a look at the railroad industry s history. During their heyday railroad tycoons assumed that they were in the railroad business. Along came powerful competitors that had nothing to .

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