tailieunhanh - Make Millions and Make Change 18

Make Millions and Make Change 18. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change Send marketing items to your prospects and customers consistently over the life of your relationship with the purpose of keeping your company name in your contact s mind . printed brochures concise PowerPoint presentations specials faxes newsletters business cards calendars and other ad specialties like pens shirts magnets mousepads bumper stickers relevant press clippings and so on . Do not forget to work with them online too by emailing relevant links press releases and other information. According to Jay Conrad Levinson the author of business bestseller Guerilla Marketing an average prospect needs to be exposed to your message nine times before he is amenable to become a customer. Since the prospect only sees or hears your message one out of three times when you attempt to reach them that would mean it takes twentyseven attempted exposures to begin to saturate a prospect effectively with your brand or messaging. The greater quantity and variety of exposures the better referrals press articles fax mail newspaper ads radio affinity groups friends and online articles are all helpful in getting your message out. As always spelling and grammar in marketing material is critical do not get any of it wrong. Optimize your overall verbiage and wordflow so your message can be fully absorbed by the highest proportion of prospects. Work with creative marketing people to help you out. 170 Get Off Your Tuchus and Sell Copious notes on each sales call and meeting should be kept in your contact manager so you can gauge the effectiveness of your sales process and use that information to tailor your future messages. Call clients back in a reasonable amount of time after meetings or send letters and faxes so they do not forget you. Ask for good days and times to do follow-ups if they are generally hard to contact and ask gatekeepers for the same information. You must follow-up thoroughly on leads or else all the time and money used on your .