tailieunhanh - Make Millions and Make Change 12

Make Millions and Make Change 12. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change is analyzed and then modified to increase your web site s rank on the search engines like Google MSN and Yahoo. Your web site s ranking on a key word search is essential to directing traffic to your site and proper SEO ensures that your web site is available to the search engines. In a keyword search search engines in particular send out what are called web crawlers also known as spiders or robots bots . Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site such as checking links or validating HTML code. 2 Companies can invest tens of thousands of dollars on a web site but if it has not been properly optimized for the search engines then your web site will not be found nor will it be indexed. If your web site is not indexed then your money will be spent in vain because web crawlers will simply bypass your site in a keyword search. If you are not investing in good search engine optimization for your company s web site not only will you lose exposure via web traffic you will also lose money. SEO ensures accessibility to the search engines. In order for your company to have success on the Web hiring professionals to optimize your site is a vital marketing strategy that will increase your online presence for businesses and nonprofits alike. Not only will proper optimization improve your ranking on the search engines your company will also benefit in all the free advertising a higher-ranking web site experiences. 2 Wikipedia 110 Modern Methods of Domination You should be just as competitive when optimizing your company s web site as you are in your day-to-day business activities. Statistics show that internet users rarely if at all go beyond the third page when doing a key word search. This means that your site rank is essential to directing traffic .