tailieunhanh - How to Do Business in 12 Asian Countries 22

How to Do Business in 12 Asian Countries 22. What will you need to know in 2010 or 2020 to work in Asia? As Hans Koehler pointed out in his Preface, we live in changing times. In this century China and India are changing the economic balance of the world. But many of the cultural tenets presented in Kiss, Bow, or Shake Hands: Asia took hundreds or thousands of years to develop. These stable precepts help us understand why people behave differently around the world, and they will help you to avoid global marketing faux pas | 170 Kiss Bow or Shake Hands Asia When giving or receiving a gift use both hands. The gift is not opened in the presence of the giver. The Chinese traditionally decline a gift three times before accepting this prevents them from appearing greedy. Continue to insist once they accept the gift say that you are pleased that they have done so. Gifts of food are always appreciated but avoid bringing food gifts with you to a dinner or party unless it has been agreed upon beforehand . To bring food may imply that your host cannot provide enough. Instead send food as a thank-you gift afterward. Candy or fruit baskets are good choices. The list of inappropriate and appropriate gifts in the chapter on the People s Republic of China can be applied to Taiwan as well. Dress For business men should wear a conservative suit and tie. A jacket may be removed during meetings if your Chinese counterpart does so first. Women should wear a conservative skirt and blouse or suit. Dress modestly for casual activities. Revealing clothing for women is considered a mark of poor character. Shorts are appropriate for young people. Neatness and cleanliness are important. Cultural Note Avoid being loud and boisterous around the Taiwanese. They sometimes interpret strong emotions either positive or negative as a loss of self-control. Westerners can be stereotyped in Taiwan as being raucous and emotional. Eschew lurid or gaudy attire as well. Thailand Kingdom of Thailand Former Siam Cultural Note Thailand is the only country in Southeast Asia never to have been a European colony. The country consistently remained free of European rule a point of great national pride to the Thais . Thailand signed trade treaties with both France and Britain under the rule of King Mongkut and his son King Chulalongkorn. By playing France and England off against each other the Thai kings kept their country free. The name Thai means free. WHAT S YOUR CULTURAL IQ __ 1. A wai is .