tailieunhanh - How to Do Business in 12 Asian Countries 3

How to Do Business in 12 Asian Countries 3. What will you need to know in 2010 or 2020 to work in Asia? As Hans Koehler pointed out in his Preface, we live in changing times. In this century China and India are changing the economic balance of the world. But many of the cultural tenets presented in Kiss, Bow, or Shake Hands: Asia took hundreds or thousands of years to develop. These stable precepts help us understand why people behave differently around the world, and they will help you to avoid global marketing faux pas | Cultural Orientation xvii All cultures have disadvantaged groups. This section identifies some sectors that have unequal status. These can be defined by economic status as well as by race or gender. Only the most industrialized nations tend to have a large stable middle class. Many countries have a small rich elite and a huge poverty-stricken underclass. Issues of male-female equality are also analyzed in this section. It is useful for a female business executive to know how women are regarded in a foreign country. Never forget that this model represents cultural patterns that may or may not apply to each individual you contact and get to know. Utilize this information as a guideline and remain open to the new experiences we all encounter abroad. Vérité en-deça des Pyrénées erreur au-delà Blaise Pascal 1623-1662 There are truths on this side of the Pyrenees which are falsehoods on the other. translation Geert Hofstede XVIII MAP Arabian OF ASIA akistan PACIFIC OCEAN lurma Bay of Bengal South China iambodii Philippine INDIAN OCEAN Vietnam PAGE 183 Taiwan PAGE 155 Sri Lanka PAGE 143 India PAGE 21 Thailand PAGE 171 th Kore PAGE 125 China PAGE1 Japan PAGE 56 Mayaysia PAGE 74 Singapore PAGE 110 Hong Kong PAGE 16 Philippines PAGE 94 donesia PAGE 3 . China People s Republic of China Local short form Zhong Guo Local long form Zhonghua Renmin Gongheguo Abbreviation PRC Cultural Note The People s Republic of China is well on its way to becoming the superpower of the twenty-first century. Aside from having the world s largest population and the world s largest army it is a nuclear and space power. Now it is a global economic power as well. In February of 2005 the government of China lent the government of Russia . 6 billion to help Moscow nationalize the oil company Yukos. WHAT S YOUR CULTURAL IQ _ 1. TRUE or FALSE The Chinese are not interested in most international sports. ANSWER FALSE. While many Chinese have limited experience .