tailieunhanh - Corporate Reputations, Branding and People Management 31

Corporate Reputations, Branding and People Management 31. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 284 Corporate Reputations Branding and People Management employees are made aware ofon adailybasis. It isalsosufficiently detailed in expressing what happens when things go wrong so that cus-lomers and employees Cco i hal to expect and ho . to boh . exprnple arpahked todeipwr-npsithply tothtopoos service in fdinilinh the million and btwth promise. ComnirndcaOon a ao the hmrt of South Airlinesi straff. Their people depestmenP nae HRdpnmmeot hsethereerulfmenland selection process to recruit -team plhyeepi Thee oaluen ehT atetud fit lit brand theụeiso neelhe humanreaoureedevaldnmeutproTenitd abrpy and reinforfp Uto rahtef rulntae Thd -Uourh Sphili uring e range of media hUhpes P oiniTei r r pe-iOdeur end oiUm e IUesIeh The pert . . ot anU renio sẹsloms are .du. U n ep n the btuud - a . .T Ptsaeéve pay. opt ont and profit sharine- In er mh . ho mottag pey nireedy to nmhtrl rhea ensure pilotcdnderstandthe needeodcpsiuffiatsnry Handr 006 reported pi Soooh fpslinpa heatt pg r the Petrnot cose en ut milo of any compai anii airhna rn ehe woi IiI l. t .eitst pilots havn a cOp lima of sight betweeuhiehtlpy 1 they pto kh. a dr uerácu Ip pn . _ Finally. lOec hethetre dphornmen ttn lirtpgthenublicrelbt onsmedic to communicate to employees the importance of the mission and by entering nearle .n yTomdedtion iulPht ePtarreitmoa ldhmelrrrae of people duMcd up otoer eehfco . Top Pertorrnmo. e. . awards Foeteet io onrnireU cdmpanieetm r sod tllyreopourlble company o - di it is dno o . nor t adoeteolng no pmepOa employeeh hed cUpt diie5 hpo l h rei eou in a motaoi uf Fnem dom earnpamn. wlnth ee trat ed hno nnOa . 1 freedoms fto-employe drduttntg eanung omn grodUo to ta tl t maeh etc. In addekm uo fomoP e1upUtttt Pt rar Shunnes c . he importance ríhnnmltP rdhtPo ntrepops bpeto ryeea emgegTt t colleagues apd hBaorpeap oi emprorrup act pd todt hout dio company hclufcreate oo eoPt tvOrd .