tailieunhanh - Một văn phòng báo chí có trách nhiệm (Bản tiếng Anh)

Tham khảo tài liệu 'một văn phòng báo chí có trách nhiệm (bản tiếng anh)', kinh doanh - tiếp thị, pr-truyền thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | RESPONSIBLE PRESS OFFICE From the author. Over the past several years I ve had the pleasure of traveling to various Central European and Eurasian countries as a participant in the . State Department s Speakers Program. On these trips I ve met with many government officials and based on my experience both as a reporter and as a spokesperson for several . government organizations have advised them on how to run an effective public affairs operation. This book is a direct response to the many questions I ve been asked while on these trips. It has been written as a sort of pocket guide for government leaders and public information officials who want to create an effective mechanism of communication between the press and the government. The choice of material reflects issues raised by these spokespersons both in terms of the specific topics addressed and the level of detail provided. The questions discussed here are certainly not unique to any one part of the world most are the same as or similar to questions I ve been asked in the United States and other countries. How do I deal with the press during a crisis situation How do I develop the message that the government official for whom I work wants people to understand and accept How do I assess an interview request How do I set up a press conference How do I combine a press office s need for a long-term communications strategy with its responsibility for working with the press on a daily basis How friendly can and should government spokespersons and journalists be One topic that this book does not include but about which I ve fielded many questions is sunshine laws or the Freedom of Information Act and open meeting requirements in the United States. For information on this subject I would refer the reader to the booklet Transparency in Government prepared by the . Department of State Office of International Information Programs. That office is also currently working on another short publication titled .