tailieunhanh - Corporate Reputations, Branding and People Management 39

Corporate Reputations, Branding and People Management 39. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 364 Corporate Reputations Branding and People Management moreover it is increasinglyinappropriatetodiscussleadership purely in terms of organizational boundaries which are ever more urreinvawv in modern n work l forms. Leadership like strategy hu to leverage vlue ieorn pvople tn oeuanizations over which it has no direct authority. The well-rounded HR leader The rfUU4WMl-r as potential So whatdoesa well-rounded HR leader look like The first point to reflect on is the dangers pointed out by Sennett 2006 in over-valuing potenhviandthe Vearrnnghowto in under-vtuing nraStornanndip odssadsv ond evperiense. This warning iv niory oetetrrm inthnronteotoSthe ven Men arehy of HR emergm. . . between strategic partners and 000 oR enreitenre bosh nS which refleatren intheTutongredno finnsofSenoepis nvw capitalism mt hoip erndxd tOese na niR in rod Os he petals out in the enoL snebasisoo wMshnslnemm sodayisna cordnO to individueis hesgeenbereO nnmpsilnad anRealRe asnmosl people in devRi eddtv nnrdeswVR theu ouidnoidm high esteem as oopio mleanalionsisulveysRnns oiooe .mon eon are likely to v . who answev OneSduv Minors teevhets engineerv social orders nd avnn ia yors ocadernica nnd entseprenvuss in certain eennuy vkmgieS nrceperionaterestigaiaudllm ays ill also invludesVi sdmopuaicr R butiintermtinglo rsreh include mongers i uvno sepeoholo nv ofnioirovOni irie reasons for tHs are diol people are vguon fol ubili bins d o Within theou northeircRfnmanr hi . nosinn ofoafdi manship evokes a wortU where odvO well donn de iv orri iii s. a concern eoetoandinds ond i xi enise end giioinng aomaMpg well is valued above all else. In 1iqludminlem roldohu eelRPreo hew IshttO thot Sa stable aboet oO lne eraini conasmption transactions have replaced reladonddps in people-v dentings WO sne anolher. The new insriiuuonal mchttectorei a ce to Senneti more Chapter 10 Creating a fit-for-purpose future 365 close lyre semblesthe infinitelyflexible