tailieunhanh - Corporate Reputations, Branding and People Management 3

Corporate Reputations, Branding and People Management 3. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 4 Corporate Reputations Branding and People Management was two-fold. First iteproductrange and expertise fell oiiisdlciop management s main interests which were in acquiring a computer technology comprny. cond it - o major trnritate hil- profits highly dispromn uonm to no sizean lmves men requirements. However aftor m period of wn Viass of IMp or no tornjjt intervention AT T seotporote rntoMgorneno tezmtkeedodtotraosformize NCR acquifidonmBPttzbp oOopttng a gloOpl beandingrteotoosp Tiro name of NoR. a company eodl o tp year hietory wae doedned oo be expunged from Oistory ond replaced bp- the more corporalpteertndtng name of AT T GloVel Iitioomatian S oluv ons AT T IGOoI and headquarter mateuRrnenl oadVeU to pRet u mpoo opropdi to all aspeelaofrhe bonngsr mduPing taRr otetenlnK OTtyfiaded macho- quhure. hPes1zhtzel eOange . 0 be heaneuerterf because tage 600 locos oera being incm-red Py vi - - business ump tv NCR 0m is vpan from the eoonOh 0 - AT T s oreodent Oooirnpr tnJeoe Stead a new UROoTioe CEO to AT T Grot Oeeonsu nfiesHgU profile traht record in turning around an Abos Ottcn-ireO codlraoting cootyony and aeosher AT T acquisition Otsongla rnfta notO by a US eovdemr z UTutanz ounfi the new CEo nted-pd no a nout-m Jeroanic ootnmrn m rebrand CIS by usiog cocporyo and yrlzwraMtaoMP edmohe 0. 0 technique can .tructingd 1te vrrIotrtlytamenlaoP mtrodoemg p culture change pro-ottnono Ttor rOxnenng proposo was Nor morhd by 1 dispottag of rnrrno of too old NCR manpgemenr om. in AmeRoy 2 developmoamupWmorp strptagzaslV TzldiSlee cpp at-agy and taatics ieceptrcst oy theson conoemw-h 8000 00 the previous NCR n ttnogamonl mon tn Dayton Ohlo andC3 leerP the cultimoo pReliln r0aegewrogramma oj nPRtog 00-0 111 customers at the oop-v et mp o aiRUuiPtton s poih tes. ctoe nre-gramme ii i olvoii t rert control eternenp Thp m woc tOoiotno mP Common Bopg i winch CodudeU o iructqrn csit e etPipar wHon otote-ment new tpm framework aint set orwor0iao Ri